It’s not just about fit anymore
Intentional culture serves as your strategic foundation, profoundly influencing your talent acquisition processes.
This intentionality helps you home in on and ask the right targeted questions so that you can assess what the candidate can add to your business, rather than just whether their skills fit the role.
This ensures that new hires bring diverse perspectives that enrich your business.
By clearly defining your intentional culture with your core values and beliefs, you create a roadmap that guides more effective:
- Candidate identification
- Screening
- Interviewing
- Hiring
…Attracting candidates who not only possess the necessary skills but also align with your mission and values.
You may make the best product in the world, or have the greatest service capability ever known, but if you don’t have the right people in place helping you bring that product or service to life, then chances are pretty good you’re going nowhere.

The right people are going to be different from company to company, agency to agency. There is no blueprint for successful people except the environment in which they work. Many organizations don’t understand that. Success in one place does not guarantee success in another.
Hiring talented people isn’t that simple. Knowing what skills and abilities you need for an open job in your shop is one thing; understanding what it takes to be successful, that’s something else. Success on the job, in any job, is a cooperative effort between the employee and their leaders.

At STS Design, we’ll show you how to design and build a process to hire not just for the skills, but also for the characteristics and behaviors that will add value to your business.
